Privacy Policy

Effective Date: October 15, 2024

1. Introduction

Mericle & Company (“we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information through our compliance with this policy. This Privacy Policy describes how we collect, use, and safeguard the personal information you provide when you visit our website https://mericleco.com.

2. Information We Collect

We may collect personal information from you in various ways, including:

• Personal Identification Information: Name, email address, phone number, and other contact details.
• Automatically Collected Information: IP address, browser type, device type, operating system, and other technical information when you interact with our website.
• Other Information: Any other data you provide to us directly through forms or communication on our website.

3. How We Use Your Information

We use the information collected for the following purposes:

• To provide and maintain our website and services.
• To communicate with you, respond to inquiries, or provide updates.
• To improve and optimize our website performance and user experience.
• To comply with legal obligations or enforce our policies.

4. Sharing Your Information

We do not sell, trade, or rent your personal information to others. However, we may share your information with trusted third-party service providers who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep your information confidential.

We may also share your information if required by law, to protect our rights, or to comply with legal processes.

5. Data Security

We take reasonable measures to protect your information from unauthorized access, alteration, or destruction. However, no data transmission over the internet or method of electronic storage can be guaranteed to be 100% secure.

6. Cookies and Tracking Technologies

Our website may use cookies and other tracking technologies to enhance your browsing experience. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. If you do not accept cookies, some portions of our site may not function properly.

7. Use of Third-party Advertising and Analytics Tools

We use third-party services, such as Facebook, Google, and LinkedIn, to promote our website. These platforms may use cookies, web beacons, or similar tracking technologies to collect information about your interaction with our website and ads. This information may be used to provide personalized advertising, measure the effectiveness of our ads, and help us improve our marketing efforts.

• Facebook Pixel: We use the Facebook Pixel to measure and optimize our advertising campaigns. The Pixel collects information such as the pages you visit on our website, your interactions with content, and conversion data.
• Google Analytics & Ads: We use Google Analytics to track visitor behavior and Google Ads for advertising purposes. Google may collect information about your browsing habits and interests, which can be used to display relevant ads across its network.
• LinkedIn Insights Tag: We use the LinkedIn Insights Tag to track conversions, retarget visitors, and gather insights about our website traffic and user engagement.

8. Behavioral Advertising

We engage in behavioral advertising, which means that third-party vendors, including Facebook, Google, and LinkedIn, may use information collected through cookies or other technologies to serve ads based on your past visits to our website or other websites.

You can opt out of these services:

• For Facebook Ads, visit Facebook Ad Preferences.
• For Google Ads, visit Google Ad Settings.
• For LinkedIn Ads, visit LinkedIn Ads Settings.

9. Your Choices

You can control your cookie settings or opt-out of behavioral advertising by adjusting your browser settings or using third-party tools like:

• The Network Advertising Initiative Opt-out Tool.
• The Digital Advertising Alliance Opt-out Tool.
• The European Interactive Digital Advertising Alliance Opt-out Tool.

By using our website, you consent to the collection and use of information by these third-party services as described in this section.

10. California Consumer Privacy Act (CCPA) Rights

If you are a resident of California, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA). This section describes your CCPA rights and how to exercise them.

• Right to Know and Access: You have the right to request that we disclose the categories and specific pieces of personal information we have collected about you in the past 12 months. This includes the categories of information, sources, and purposes for collecting it, as well as any third parties we may share the data with.
• Right to Request Deletion: You have the right to request that we delete any personal information we have collected from you, subject to exceptions like completing transactions or complying with legal obligations.
• Right to Opt-Out of Sale of Personal Information: We do not sell personal information, but if this policy changes, you will have the right to direct us not to sell your personal information.
• Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.

How to Exercise Your CCPA Rights

To exercise any of your rights under the CCPA, please submit a verifiable consumer request by contacting us at:

• Email: hello@mericleco.com
• Phone: 949-873-5010

We may ask for certain information to verify your identity before processing your request. Please note that you may only make a verifiable consumer request twice within a 12-month period.

11. Your Data Protection Rights

Depending on your location, you may have certain rights regarding your personal data, including:

• The right to access the personal information we hold about you.
• The right to request that we correct any inaccuracies in your personal data.
• The right to request the deletion of your personal information under certain circumstances.

To exercise any of these rights, please contact us at hello@mericleco.com.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices. We will notify you of any significant changes by posting the new policy on our website with the updated effective date.

13. Children’s Privacy

Our services are not intended for children under the age of 13, and we do not knowingly collect personal information from children. If you are under 13, please do not submit any personal information through our website. If we learn that we have collected personal information from a child under the age of 13 without parental consent, we will take steps to delete that information as soon as possible.

If you believe that we might have any information from or about a child under 13, please contact us at hello@mericleco.com so that we can promptly address the issue.

14. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:

Mericle & Company
5000 Birch Street, Suite 3000
Newport Beach, CA 92660
hello@mericleco.com
949-873-5010